Holding bar, stand in good body alignment (abs tight, chest up, back straight). Keep arms straight and elbows fixed. Slightly bend knees, keeping feet flat on the floor. In a controlled motion, maintaining body alignment, draw shoulders up as far as possible toward the back of the head. Contract traps fully, without compromising form. While maintaining the controlled motion, return bar to starting position. Do not allow muscles to relax before next repetition.
Here are a few suggested alternative exercises:Ball Band Upright RowBand Upright RowBarbell Upright RowDumbbell ShrugsDumbbell Upright RowSeated Shrugs - Hammer Strength